Hygge Teas is a tea brand committed to promoting wellness and a healthier lifestyle. Design inspiration comes from the hygge way of living. Hygge (pronounced “who-gah”) is a Danish word that loosely translates to “coziness.” Hygge lifestyle encourages people to embrace self-care and enjoy moments of comfort and happiness with loved ones.

Packaging focused on organic, natural elements paired with painted textures. Bold, geometric, sans-serif Anisette typeface was utilized for emphasis and contrast.